Zonalia
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Real estate intelligence for developers · Mexico City

Zonalia, the real estate developer’s intelligence partner.

Zonalia reads the Mexico City market neighborhood by neighborhood and connects it to your financial model, so buying land, defining the product, setting the price and adjusting sales are decided with data.

Book a 1-on-1 sessionHow it works
This is how price per m² spreads across the city. Your area is reviewed in detail with you in the session.

Your area

  • New-build price per m²
  • Absorption per project
  • Active competition
  • Months of inventory

Reviewed in your session

This is how price per m² spreads across the city. Your area is reviewed in detail with you in the session.

properties tracked
5,198
neighborhoods with price per m²
460
boroughs
16
transit stations cross-referenced
320

What Zonalia is

We back you with intelligence.

A market study is delivered once and goes stale; a project takes years to sell. With Zonalia, the market is followed continuously and what happens on the street is connected to your project’s numbers.

Outward

Market intelligence

What’s happening on the street? Demand, competition, prices and absorption by neighborhood, from Zonalia’s event history, INEGI data and public sources, to know what sells, where and at what price.

Inward

Financial intelligence

What’s happening in your model? Feasibility, capital structure, liquidity and pre-sale targets. Zonalia ties them to real market assumptions.

Market data adjusts the model, the model sets price and pre-sale targets, and monthly tracking watches both.

What you decide with Zonalia

Three moments when a wrong decision costs millions.

A

Before you buy

Should I buy this land? What product works here? Is it profitable?

A wrong estimate of land price or product mix is paid for over the whole project.

What you get

  • Land radar: residual land value to negotiate with
  • Live financial model connected to market data
B

Before you launch

What price do I launch at, how do I step it up, and what pre-sale target do I commit to the bank?

A poorly set launch price stretches the sale and makes the construction loan more expensive.

What you get

  • Price-velocity curve for the neighborhood
  • Capital package for committee, bank and investors
C

Every month of sales

How am I doing against the market? When do I adjust price, pace or product?

Spotting a slow project early costs less than fixing it later.

What you get

  • Monthly pulse with alerts
  • Live competition board
  • Pre-sale and liquidity traffic light
  • Velocity-margin simulator

What the market already says

Where the offices are moves price in Mexico City.

Among the factors measured for each neighborhood, the number of offices within 1 km is what most strongly tracks price per m², followed by street life and health services, among others.

A model built on these factors explains 41% of the price difference between neighborhoods.

  1. Offices within 1 km0.54
  2. Restaurants and culture within 1 km0.42
  3. Health services within 1 km0.38
  4. Close to a hospital0.36
  5. Close to a mall0.36
  6. Schools within 1 km0.32
  7. Close to a university0.30
  8. Close to a main road0.27
  9. Close to Metrobús0.26
  10. Close to the Metro0.25
Correlation with median price per m², across 186 neighborhoods with at least three properties.

How it works

It all starts with a conversation

  1. 01

    You write to Zonalia

    You share your project or the area you’re evaluating, and Zonalia replies to set up a meeting.

  2. 02

    1-on-1 session

    The project, the open decisions and the area of interest are reviewed.

  3. 03

    Samples for your case

    After the first session, Zonalia shares examples of the deliverables so you can see how your project would be read.

  4. 04

    Hands-on session

    Try the Zonalia platform with your neighborhoods and your assumptions, and then decide whether Zonalia backs your project.

How data is interpreted

Data is data.Inference is inference.

Zonalia reads listings from several portals, removes duplicates and keeps each property’s history. When one stops appearing it is marked as a likely sale, not a confirmed one, and this is always shown next to the number.

Frequently asked questions

What is Zonalia?
A real estate intelligence service for developers in Mexico City that combines neighborhood-level market data with the project’s financial model to support decisions on land purchase, product, pricing and sales tracking.
Who is it for?
Mid-sized real estate developers with residential projects in Mexico City, for use by leadership, finance and sales teams.
Where does the data come from?
From listings on real estate portals, with each property’s history, cross-referenced with INEGI data (Census and DENUE) and public city layers: transit, roads, green areas and amenities.
How do I start?
Book a session from the menu.
How much does it cost?
It depends on the project and the moments where you want support.
Does Zonalia replace my financial or legal advisor?
No. Zonalia provides data and analysis to make better decisions; it is not investment, financial or legal advice.

Contact

Book a 1-on-1 session

Write to Zonalia about your project and where it stands, and Zonalia will reply to set up a conversation.

Write to Zonalia

Share which project or area you’re evaluating and where it stands: looking for land, defining the product, about to launch pre-sales or selling.